The Facebook Business Page

if you have your own business, having a separate Facebook page (or pages) for your company is a must! Social media has become a crucial part of how we interact professionally (if not personally), and that is not going to change.

When Should I Send My Email Blast?

“When should I send out my email blast?” is always a key question when putting together an online marketing campaign. One would logically think that sometime mid-morning, mid-week would be the best strategy because that’s the time that most readers...

No Need to Apologize!

To all of my girlfriends… Have you noticed that some of our behaviors become so ingrained that we aren’t even aware that we do them? One such habit that is particularly irksome is the female tendency to always apologize! Sorry, sorry, sorry… It seems...

My Story (not that you asked)

I grew up in the cities of Oakland and Piedmont, in northern California. I attended UC Berkeley and got a B.A. degree in Economics and Political Science. I went on to have a career in finance (this was the 1980’s, after all!). I specialized in Municipal Bond...